Local SEO marketing is any internet marketing you do offline to promote a local business that interacts directly with its local customers. Local SEO is done by all kinds of companies from small independent operators to large national chain retailers. The most important factor in local SEO is that you must target the customers in your area. That means you have to look at their buying patterns, where they are, how they get there, what they like to do when shopping and what they use to purchase. For instance if you sell menswear, your customers may be men who live in an area where menswear is very popular, so you need to be targeting them specifically. Men buy menswear to look good, so if you sell it to them they will always buy again and refer you to others. read more

What is SEO Local? In simple terms, Local search is a part of Search Engine Optimization (SEO). Local search is a relatively new phenomenon on the Internet unlike SEO which has been around since the beginning of the web. Both Local and SEO are similar in many ways, but they are also different in others. For example, SEO Local is not as popular as SEO on the national level because of its local focus. On the other hand, Local search tends to be more competitive than Organic search due to the fact that Google restricts the placement of Organic listings on its search result pages (SERPs). read more

How to find a Local Search Marketing Firm? How to avoid agencies that just make ridiculous claims. Don’t let anybody scare you into thinking they can do magic tricks to get you business. Look past the flashy software.

Any solid local search marketing firm will have someone or a team who works exclusively on your promotion. If possible, get a couple of referrals for references. You want to know who you’re talking to. When I say someone, I mean someone in the company or with direct knowledge of the services offered. The more information you have, the better prepared you will be to pick the right service provider. read more

Local Search Engine Optimization Companies: What You Need to Know

Local search engine optimization, sometimes called local SEM or local SEO, is similar to organic SEO in that it’s also a process affecting the ranking of a site or a particular web page within the paid results of a search engine called the paid results listing, often called “sponsored results”. Organic search engine optimization (or natural search engine optimization, as it’s more commonly known) is a technique whereby the on-page elements of a site are manipulated in order to attract traffic and improve rankings. This is unlike the off-page elements of the site such as meta tags and keyword density which are not affected by these techniques. This type of optimization differs from organic search engine optimization in the sense that there are no effects of these techniques on the ranking of the site as they occur naturally through the actions of human users. read more