Month: November 2022

How to Invest in Local SEO

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Creating a local SEO strategy will help your business gain visibility on the web, which in turn will help your business thrive. There are a number of steps you can take to achieve this. You can target local search terms and industry-related keywords, publish location-specific content, and create customer personas. read more

Attorney SEO – How to Make Your Firm Stand Out From the Competition

c27QtGQ - Attorney SEO - How to Make Your Firm Stand Out From the Competition

Getting your attorney SEO right is crucial to making your practice stand out from the competition. There are many ways to achieve this, including a number of technical SEO techniques, content organization, and social media marketing. Here are some tips to help you get started.

Content organization

Whether you’re a content connoisseur or not, putting together a well thought out content strategy is a top priority. A well crafted plan will ensure your site stays on top of the Google rankings, resulting in a better client experience. The best part is that you don’t have to rely on an army of content geeks to get the job done. With that in mind, you’ll be able to focus on the important stuff. Boosting your search engine ranking is just the beginning. From there, you’ll be well positioned to snag your new clients from the competition. The key to achieving this goal is to understand the ins and outs of the game. The best way to approach this is to use an e-learning program, such as Legal Web, to keep up with the best practices. read more

What is SEO Local?

flZJpI1 - What is SEO Local?

SEO Local is a strategy that focuses on localized traffic. Increasingly, customers are turning to their mobile devices to find products and services in their local area. Nearly half of all mobile searches are local. And of those who do find something local, 78% visit the business within a day, and 28% make a purchase. As a result, local SEO is critical for any business hoping to attract customers in their area. While traditional SEO includes various practices, SEO Local uses different ranking factors, geographical elements, and more precise keyword research to help your site rise up in the local search results. read more

Attorney SEO and Video Marketing for Law Firms

8kCw8YQ - Attorney SEO and Video Marketing for Law Firms

Adding video to your law firm website can increase your visibility on Google and create a strong branded presence for your firm. Video also increases click-through rates and branding exposure. In addition, you’ll be able to attract new clients with this additional form of online advertising. This article provides an overview of key components to include in your attorney SEO campaign. read more