4 Strategies For Local Search Engine Optimization
November 14, 2021
4 Strategies For Local Search Engine Optimization
Local Search Engine Optimization (LSEO) encompasses a variety of methods for improving a site’s search ranking on Google, Yahoo, and MSN local search listings. Local search engine optimization is somewhat similar to organic SEO in that it’s also an organic method affecting the visible results of a site or a particular web page on the unpaid, sponsored results of a search engine called the “organic search results” usually called “sponsored results”. However, organic search results are affected by what’s called the “local SEO factor”, which is the ability of a given page or site to be found and used by people in a specific geographical area. These sites are said to exhibit “local SEO”. This effect is achieved by optimizing the site for localized searches using a variety of different techniques.
One technique used in organic search engine optimization or natural SEO is to use the business information provided by the web pages themselves. For example, a company’s web site might provide a map of its service area, and this map would be included in the organic results. People in the service area would find the company’s web page and be able to take further action based upon where they were located. The company’s map would not show up in the sponsored results, because the business information was being provided by the business itself. But people in the service area would still have access to the company’s information. This is called local SEO.
Another technique in local search engine optimization that some companies use is to use online visibility contests. Here, a company would enter into an online visibility contest, with the grand prize being a listing in the organic search results for a specific service area. In order to receive this prize, the company would need to produce quality content within the specified service area, as well as participate in relevant industry-related forums, submit to meta tags, and so forth. Again, this technique could generate local competitors for your business, but it wouldn’t necessarily build significant organic traffic.
Yet another technique for optimizing local search engine optimization for mobile-friendly websites is to use mobile searches. Mobile-friendly search engines provide a means for searchers to find local businesses that also happen to be on the go. Companies that offer mobile-friendly websites can take advantage of this by providing a search-engine friendly version of their website. For example, a company providing mobile searches might provide a map on their home page that can be tapped to find a listing of local businesses.
Social media traffic is another valuable tool that can be used for increasing search visibility. By using social media tools such as Facebook and Twitter, companies can attract more attention from followers and gain more credibility. While these methods don’t always guarantee success, there are plenty of examples of companies using social media to greatly increase traffic and local search results. In fact, many companies that offer mobile-friendly websites will integrate social media into their overall strategy.
The final way to ensure that you’re getting the most out of your SEO efforts is to hire a professional. Many local search engine optimization experts will offer a free local marketing company analysis and report. A thorough local marketing company analysis should look at not only your current SEO efforts but also previous efforts. A good service area should include not only competitor analysis but also an analysis of your local market, services your competitors are providing, the type of customers you’re trying to target and any other information that could help your company succeed. You should also have a conversation with the local marketing company before launching a local campaign, asking questions about their experience in the market and what services they offer.
With all of these tools in place, your company can greatly optimize its website for local searches and achieve organic growth. However, you need to remain consistent. Organic growth is achieved through regularly implementing new strategies and sticking to your current SEO trends. By combining new strategies with proven organic SEO practices you’ll quickly see the benefits of working with a local search engine optimization company. If your company hasn’t already established a strong online presence, it’s never too late to get started!
Local Search Engine Optimization is a highly specialized service that requires a great deal of patience and perseverance. Local optimization requires not only a thorough knowledge of keyword research, but also the ability to apply that research into an online strategy. A solid understanding of both organic SEO and PPC as well as an experienced, knowledgeable service team will allow you to grow your business faster than ever.