How Local SEO Can Increase Your Targeted Traffic and Conversions

Local SEO is an approach that helps your business appear higher in search results for queries containing keywords related to your product or service. This can result in more focused traffic and conversions.

Traditional SEO, which relies on website content, does not take into account other location-based factors like Google My Business, citations and reviews.

Increased Visibility

Increase your visibility on local search engines is a great way to connect with those most likely interested in what you have to offer. When your business is visible to the right audience, there’s an increased chance of winning new customers and keeping existing ones coming back again and again.

One of the best ways to achieve this is by building a citation network for your business name, address, phone number (NAP+W), and website URL. Citations are online mentions of your business that make up 11 percent of local pack-ranking factors.

Another essential element of local SEO is managing your Google My Business profile and reviews. This ongoing endeavor benefits both your brand and reputation by cultivating trust among customers.

Another excellent way to boost local SEO is by adding a map to your site. This makes it simpler for potential customers to locate you and call you directly.

More Targeted Traffic

Many businesses strive to increase web traffic. But for local businesses that cater specifically to customers in their geographic region, the objective may differ.

Targeted traffic increases the likelihood that visitors will convert into customers, whether for product sales or service inquiries. It also helps build trust and credibility for your business.

One way to drive more targeted traffic is by identifying and ranking for keywords people use when looking for your products or services in your local area. Doing this will allow your business to appear among the top three results for a local search, attracting additional customers.

Another element of local SEO that can boost your visibility is regularly updating your business information across all platforms, such as Google My Business, Yelp, Facebook and Yext. Doing this ensures the correct contact info, hours of operation and product or service descriptions are displayed correctly.

Increased Conversion Rates

Increase the number of customers who visit your website and convert into sales is a primary objective for any business. Local SEO can assist in this endeavor by attracting targeted traffic that’s already interested in what you have to offer.

Conversion rates are the percentage of people who click on a link or ad, visit your site, purchase something, and complete an action. A high conversion rate can have a major effect on your profitability.

An effective way to boost conversions is by encouraging customers to leave online reviews and ratings. Doing so can improve your visibility in local search results as well as enhance the credibility of your brand.

Another advantage of local SEO is its potential to increase repeat customers. Studies show that returning customers are five times more likely to convert into sales than first-time purchasers.

Increased Brand Awareness

If your brand has a physical location or serves a specific geographic region, local SEO can help boost brand awareness. Claiming and optimizing your Google My Business (GMB) profile, managing online reviews and including location-specific keywords in website content will boost visibility of your brand to potential customers in your vicinity.

Consumers are more likely to trust a business that is close by, making it essential to use local SEO tactics that can increase your brand recognition and credibility.

Maintaining a consistent NAP (Name, Address and Phone Number) across all business directories, including GMB, is key for achieving high local rankings. Verify your details regularly and add photos if feasible.

Delivering an outstanding user experience is another essential local SEO strategy that helps consumers locate your website and convert to customers. Furthermore, having a vibrant online presence through social media and blogs can improve your business reputation in the community, especially when satisfied customers leave positive reviews.