How to Do SEO Local

In order to rank for local searches, you must make sure your site is viewed by people in the area that you serve. This means that your online presence is important, especially for Google’s local algo. Search engines gather data from across the web, so having an active and well-maintained website will improve your local rankings. Here are some tips to help you make your website more local. Let us help you do SEO Local! Read on to find out more!

Create a dedicated location page for your business. Google has recently introduced a new listing that is generic and irrelevant. A dedicated location page will give you the opportunity to stand out from the crowd. This way, people will know you’re a local business. You don’t want your listing to be lost in this flooded space. To be found, make sure you fill out your location page with detailed information about your business. This will help Google understand your business and match your listing to relevant searches.

Google’s algorithm is what determines what people will see when they perform a search. For example, if someone searches for “baristas in Santa Monica, CA,” Google will show a local pack with 3 results. A user can stop at any of the recommended businesses or continue their search by clicking on the “VIEW ALL” button. However, if there are any errors or omissions on your listing, Google will probably skip your site and display a generic listing.

A good local SEO campaign will improve your ranking and generate quality leads. Ninety-seven percent of people use search engines to find local businesses, and over 95 percent of them don’t go past page one. In this way, local SEO is critical for your business because it targets consumers that are interested in your products or services. So, how can you optimize for SEO Local? Here are a few tips:

When choosing an SEO strategy, keep in mind that local searchers tend to use a variety of search engines. Google knows that the intent of searchers in a specific location is local, and you want to make sure your business is shown on top of the results. For example, hotel owners want to appear on the top of local search results. 80% of local searches result in a purchase. By using local SEO, you can improve the number of local visitors and increase revenue.