How to Make the Most of Your Local SEO Campaign
April 3, 2022
Local SEO puts your business in front of nearby customers searching on Google. Four out of five Google searches focus on local content and 80% of mobile searches result in a purchase, so ranking for local queries directly drives revenue. Because competitors already handle the three tiers of the SEO pyramid, the tactics below cover what to do beyond the basics and how each one feeds stronger local rankings.
What does the SEO pyramid cover for local SEO?
The SEO pyramid covers the most fundamental tasks a local SEO campaign should include. Because the competition handles these basics well, you have to go above and beyond the basics to stand out. Find opportunities that your rivals haven’t yet explored. For example, Barrio Restaurant uses schema markup to display its phone number, prompting users to call the establishment, which is a strong approach for improving local SEO rankings.
How do you optimize for local SEO beyond the basics?
Improving website quality matters, but local SEO optimization matters just as much. If you have several locations, focus on consumer reviews and the public perception of your business. Google My Business is a strong way to improve this perception, and the more reviews your business receives, the more likely Google is to give it a higher ranking. Link building also plays a role: your site should link to sites that are relevant to your target area.
What kind of content works for local SEO?
Content creation is an essential element of a successful local SEO marketing strategy. Locally relevant content doesn’t have to mean a blog or a website. You can also produce content specific to your target market, such as a technical specification sheet translated to local languages. Use the most appropriate content type and include local keywords throughout the site. Managing reviews is a strong way to increase brand recognition.
Why do reviews matter for local search rankings?
If your competitors run a local SEO strategy, reviews become hard to ignore. Customers see your website as a trusted source of information when you provide comprehensive reviews. By offering the most thorough reviews on your website, you increase your chances of being noticed in local searches, which boosts your online visibility. The path forward is to focus on creating the most relevant content possible and making it easy for customers to find.
How does local SEO help multi-location businesses?
Local SEO is an important technique for businesses with multiple locations. Restaurants and other multi-location businesses, including pizza restaurants, benefit most. The goal is to create a website that attracts people in your locality and competes with nearby businesses. You don’t need to advertise on social media or in newspapers as long as your business website has a good reputation.
Why is local SEO worth the effort?
Local SEO helps your business attract potential customers. Four out of five Google searches focus on local content, and 80% of mobile searches result in a purchase. If you don’t optimize for local search, you miss out on potential customers. Keeping up with these changes improves your chances of higher rankings and long-term relevance. A homepage optimized for your business location increases your chances of being found for local search queries, and a successful campaign helps your site grow by providing relevant content.
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FAQ
What is the fastest way to stand out in local SEO?
Go beyond the three tiers of the SEO pyramid that competitors already handle. Barrio Restaurant, for example, uses schema markup to display its phone number directly in search results, prompting users to call.
How do Google reviews affect local rankings?
The more reviews your business receives through Google My Business, the more likely Google is to give it a higher ranking. Comprehensive reviews also build trust with customers who see your site as a reliable source.
Is local SEO worth it for small or multi-location businesses?
Yes. Four out of five Google searches focus on local content and 80% of mobile searches result in a purchase, so ranking high in local search directly drives customers and revenue.
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