How to Use Local Search Marketing to Increase Your Website Traffic and Conversions
August 29, 2022
Local Search Marketing is a great way to increase the visibility of your business online. It will help people find you in local searches, and that means more website traffic and more conversions. This type of marketing is also effective in creating a positive public image for your business. Although it is not an overnight solution, local search marketing can help you get to the top of Google’s rankings. It will also help you increase the amount of sales by strategically targeting customers.
Local search marketing is an important part of search engine optimization, with 70% of online shoppers looking for local products and services. It will become even more important in the future with the rise of smart mobile devices. This type of marketing is critical for local businesses because it is the first touch point with customers and a bad experience can quickly erode brand affinity. Bad data is rampant in local online directories and search engines, which makes it important to provide accurate information about your business.
Local search marketing is a time-consuming process. It requires a strategy and constant iteration. You should make sure to have a plan to implement your strategy, and you should review it at least quarterly. It can be a great supplement to your lead generation strategy, but it should not be the be-all and end-all of your marketing strategy.
Content is another important part of SEO. The more credible your content is, the more authority your business will have with searchers. This will establish you as a knowledgeable expert in your niche, and increase the number of leads you receive. So make sure to use a variety of content forms to engage your audience. If your content is useful to your target audience, it will help improve your local search rankings.
Local search ranking relies on the information shared by multiple websites. You’ll find that social media, websites, and Yelp profiles often show up near the top of organic search results. Some people might even go straight to social media profiles when looking for a local business. In fact, social media is one of the primary ways in which people can find local businesses. While this might seem time-consuming, it is worth it in the end if it pushes your profile up the rankings.
Another way to boost local search marketing is to use meta titles and descriptions. Meta titles and descriptions are the metadata that appears in the search results of local searches. These pieces of information communicate your company’s credentials as a local company. If you are unsure about how to add these pieces of information to your website, seek the advice of a professional web designer. If you’re unsure about how to do this yourself, try to find a platform that offers step-by-step guides.
A local phone number in your business’s Google Business Profile will help you make the most of local search marketing. Customers will be able to call you directly through the website if they find your business through one of the search results – and you can track the source of the call. This can be especially helpful for businesses with multiple locations. Additionally, having a local phone number in your Google Business Profile will make you appear more professional, and some even argue that it could help your business to rank higher in search results.
Review sites are another important part of local search marketing. These sites help people make an informed decision about which business to choose. Online reviews of your business help increase your visibility and conversion rates. It also helps you establish your brand as an authority in your industry. If your business has a review page on Google, it is likely to rank higher in local searches.
If you have more than one location, you should create a page for each location. Each page should be unique and discuss the location of the business and use local keywords to boost local rankings. Creating separate pages for each location can also increase your search engine visibility. By creating unique pages, you can persuade potential customers to make a purchase.
Local searchers have specific needs when it comes to finding a business. They may even be your potential clients. Answering their questions will help you populate the People Also Ask boxes with valuable information. Also, make sure to display key information such as phone numbers and hours of operation. This will help your business stand out from the crowd and help you earn more business.