Local Search Marketing Boosts Your Visibility in Local Search Results

Local Search Marketing can be an excellent way for businesses to connect with consumers searching for products or services within a certain geographic region. Even if your operation takes place solely online, developing a local SEO strategy will increase visibility in local search results.

Google keeps their organic search algorithm a closely-guarded secret, but they have provided guidance as to which factors may impact local search rankings. By increasing local search visibility for your business, more customers may come through either by visiting or calling you directly.

Create a Location-Specific Page on Your Website

An optimized local page on your website is an effective way of showing off its relevance in a particular location, while simultaneously including keywords search engines look for.

Starting off right is making sure your NAP (Name, Address, and Phone number) information is consistent across all of the platforms where your listings appear. Inconsistent NAP can cause confusion for searchers as well as harm your rankings.

You want your site to rank highly when people type “plumbers Seattle” into Google. One effective keyword strategy to accomplish this goal is including branded searches in your content; such as when someone searches “ABC Plumbers Seattle”. Including conversion-focused material such as coupons or unique selling propositions will increase this searcher’s odds of ranking well for such terms.

Add a Photo Gallery to Your Website

Photo galleries allow your business to showcase images that showcase before-and-after shots or employee portraits – all important factors when it comes to local search marketing as Google considers these when ranking websites for relevant searches.

To add a gallery to your website, just insert a gallery block anywhere on it that you would like it to appear. This framed workspace comes equipped with options for titles, text and buttons allowing for customizing its appearance on screen.

Change the layout for the gallery and include share links for visitors to easily share it on social media. Captions and descriptions provide visitors with additional details about individual images in your gallery.

Optimize Your Website with Google’s Local Business Structured Data

One effective strategy to optimize your website is adding local business schema markup. This helps search engines understand your business better, increasing SERP rankings. It is particularly beneficial for service-based companies.

Schema markup can help your website appear in Google’s Knowledge Panel for certain searches, drawing customers directly to it while increasing sales or conversions.

Promoting your content on third-party websites is another effective way of increasing its visibility, and can help establish credibility while creating quality backlinks. By producing meaningful posts that people find appealing enough to link back to and share, this strategy will result in an increase in visitors and an improvement of SERP rankings.

Create a Google My Business Page

Attaining top rankings in local search requires building relevant backlinks for your website from third-party websites that pass credibility and trust signals directly back to Google.

Your Google My Business (GMB) listing can help drive both traffic and sales for your business. Maintaining and optimizing it are ongoing processes; some basics include making sure the NAP+W (name, address, phone number and website) information is consistent, adding photos of the premises as well as UTM tagging tactics.

Utilize your Knowledge Panel to respond to reviews, address frequently asked questions (FAQs), and add special events. Providing excellent user experiences on your website should also be top of mind as most searchers will quickly abandon if they can’t locate what they need.

Optimize Your Google My Business Listing

Search engine marketing (SEM) is an indispensable business strategy, regardless of your industry or size. By optimizing local SEO strategies for your website and increasing traffic to it, search engine marketing helps businesses attract more visitors, increase conversions and grow faster.

An excellent place to begin local search optimization efforts is Google My Business profile, one of the primary platforms on which local search optimization occurs. Make sure your name, address and phone number (NAP information) remains consistent across your Google My Business account as well as website.

Be sure to add plenty of photos and reviews to your Google My Business listing, as this can have a big effect on how it appears in local searches. In addition, be mindful that Google often changes its algorithms unexpectedly – this may require monitoring your profile regularly for volatility.