Local SEO – 3 Steps to Website Marketing Success

February 21, 2022

Local SEO boosts the search visibility of brick-and-mortar businesses and franchise locations by managing business listings, online reviews, and reputation. The three core steps are making your site easy to use, optimizing your Google My Business page, and adding Schema markup so Google can read your business details.

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Why does local SEO matter for small businesses?

A search for "local restaurants" in Northern Virginia generates six percent of conversions within one hour. If your site appears on that first page of results, you stand a chance of earning that business. Local SEO is what gets your website in front of nearby customers.

How do you make your website easy to navigate and fast?

Your website needs to be responsive and load quickly. Provide accurate, consistent business information across multiple online listing services. Make the site schema-compliant so search engines can read it. Once the basics are in place, add a clear call-to-action to convert that traffic.

How do you optimize Google My Business for local queries?

Local SEO includes optimizing your Google My Business page to attract more local traffic. Build quality content that answers local search queries. Make sure the links pointing to your site are relevant to your industry. These steps help your site rank high in Google’s local results and unlock SEO traffic with a clear ROI.

The more visible your website is in the location, the more likely it is to be visited. If you own multiple locations, this strategy can be applied to each one to increase overall visibility.

How does Schema markup help Google recognize your business?

Schema markup is code that allows Google to recognize your business as a local business and boost your local rankings. To create the markup, use the free Hall Analysis tool. Fill in the information, copy the code, and paste it in the head section of your website. Then test the markup to confirm it works.

How do you do keyword research for your local area?

Keyword research is a key tool for finding terms that are relevant to your area. Target keywords that match your products and services so your site ranks higher on local searches in Google and other search engines. Good keyword research also helps you get the attention of customers in your local community, so make sure your content is optimized for the area where your business is located.

FAQ

What is local SEO?

Local SEO is the process of boosting the search visibility of a local business, including brick-and-mortar stores and franchise locations. It includes managing business listings, online reviews, and reputation management.

How does Google My Business fit into local SEO?

Optimizing your Google My Business page is part of local SEO. It helps attract more local traffic and works alongside organic SEO, quality content that answers local queries, and industry-relevant links pointing to your site.

What is Schema markup and why does it matter for local SEO?

Schema markup is code added to the head section of your website that gives Google structured information about your business. It helps Google recognize your business as a local business and can boost your local rankings. The free Hall Analysis tool can generate the code, which you then paste into your site and test.