Tag: Local Search Marketing

Local Search Engine Optimization gives smaller brands an opportunity to climb to the top of SERPs. By creating its own more realistic pool for itself, local SEO provides your brand with an opportunity to compete more successfully against larger rivals.

Moz has identified NAP consistency and citation volume as the two key local SEO elements, so make sure your business information is consistent across every online listing such as consumer directories or social media. read more

Local SEO measures of any business help its services reach consumers when they’re ready to buy, leading them back into a cycle of repeat customers that drive growth of the business itself.

An effective local marketing strategy involves listing in directories, encouraging customer reviews, and increasing exposure via links from other websites. read more

Local Search Marketing can be an excellent way for businesses to connect with consumers searching for products or services within a certain geographic region. Even if your operation takes place solely online, developing a local SEO strategy will increase visibility in local search results.

Google keeps their organic search algorithm a closely-guarded secret, but they have provided guidance as to which factors may impact local search rankings. By increasing local search visibility for your business, more customers may come through either by visiting or calling you directly. read more

Local SEO allows your business to capture the attention of nearby shoppers who are ready to buy. No matter if it is dentistry, plumbing, real estate agency or another local business; local SEO will set you apart from competitors and increase foot traffic into your store or practice.

Proximity is the single most significant local search ranking factor. Learn how to optimize for proximity in this article: read more

Searchers using local searches often only care about results within their service area when looking for food or a plumber, making local SEO an integral component of business that rely on local customers. Therefore, it’s essential for these enterprises to make local SEO a top priority.

Here are just a few ways that local SEO can assist your business: read more

Local SEO is a must for small businesses that rely on local customer base. This strategy helps create brand recognition and increase customer retention via increased online visibility.

Relevance, distance, and prominence all play an integral role in local search rankings. Prominence refers to how many positive Google Reviews exist about your business. read more

Finding success with local presence can be challenging for small businesses attempting to compete against more established brands; but it doesn’t need to be. Making this investment in yourself will pay dividends!

An effective local search marketing strategy moves your organization beyond being one of many fish in a small pond and into more realistically sized pools of audiences. Here are some tips to get you going: read more

Local SEO has become an invaluable marketing strategy for businesses like plumbers, contractors, plastic surgeons, dentists and real estate agents that operate locally. Search engines such as Google prioritize listings that have high proximity to searchers when ranking search results.

Reviews play an integral part in local SEO; clients look for legitimate, positive ratings of a business they do business with. read more

Local Search Marketing helps businesses connect with consumers searching for businesses nearby, which are much more likely to visit than looking further afield or making random Internet purchases.

Accurate and consistent NAPU information in various online directories is key to increasing your visibility; however, this is only one part of the puzzle. read more

If you want your business to reach local customers, local SEO may help your rank higher on search engines and increase visibility.

Key factors of local SEO include your NAPW (Name, Address, Phone Number) and reviews from consumer directories. Citations links from other sites also play a part.

Keyword Research

Keyword research is an integral component of SEO strategy, but local keyword research is especially vital for service businesses operating in specific locations. Searchers searching for plumbers in “Greater London” might have different intentions than those searching for them in Portland – using local keyword research helps marketers better understand searchers’ intent when looking for clients’ services and develop content to meet them effectively. read more