How Attorney SEO Tactics Can Increase Your Web Presence

May 2, 2022

Attorney SEO tactics help a law firm rank higher in search results, attract local clients, and turn website visitors into phone calls. The most effective strategies combine on-page optimization, backlinks, local search targeting, and schema markup to build the firm’s web presence over time.

Why is attorney SEO built around expert authority?

The primary element of an effective attorney SEO strategy is expert authority. Your website should include your biography and EAT signals so search engines and potential clients can recognize your qualifications. Content should be easy to read, understand, and share, and your web pages should be mobile-friendly. These elements attract a wide variety of web visitors and form the foundation of any legal SEO effort.

How should you choose a law firm SEO provider?

When choosing a law firm SEO provider, make sure they are not affiliated with your competitors. You want to avoid working with companies that compete with your firm. Search engines use different algorithms that consider many factors, and your SEO provider should stay on top of these updates so your website is always optimized. Pages that rank on the first page of search results improve visibility and increase the number of potential clients visiting your site.

What on-page tactics matter most for law firms?

SEO companies should also optimize their websites for local searches. Search engine optimization for law firms involves on-page and off-page tactics. If you have multiple locations, it makes sense to have pages for each, with unique content for each location. Some firms specialize in certain types of clientele, while others focus on specific areas of practice. On-page SEO should also include bio excerpts of staff, accessibility features, Google Maps embeds, and reviews for the local office location.

Why are backlinks important for attorney SEO?

Link building through backlinks is another key part of attorney SEO. When a person searches for an attorney’s legal issue, they are most likely to find the site in a search engine result. High-quality links are essential because Google sees the web as an interconnected web of information. Links from authoritative sites tell Google that the page is significant to the topic, which improves your law firm’s ranking factor and position on the search results page.

How does local search bring in clients?

Search engines are the most common way customers find goods and services, and a majority of people start their search with Google. Potential clients will likely conduct a local search for legal advice and be directed to your website in the search engine result page. A high-quality website increases the chances of a client calling you, which leads to a phone call and a new source of clients. A solid SEO strategy helps you make the most of your content and reflects the firm’s expertise.

What keyword research approach works for new law firm sites?

Your attorney SEO campaign should target the most relevant and high-quality traffic possible: individuals most likely to hire your law firm. Conduct keyword research in their language and find keywords that are less competitive. If you are new to attorney SEO, use keyword difficulty tools such as Ahrefs to target keywords within your reach. Keywords with KDs of 0-10 make a lot of sense for a new law firm website.

What long-term results can attorney SEO deliver?

If you are new to attorney SEO, it is crucial to understand the long-term impact of the efforts. The initial results of attorney SEO may take months to manifest. The payoff is worth it: a law firm that invests in SEO can generate an average of three to five times the amount of attorney referrals the website would otherwise receive. A successful campaign can produce an average of $150,000 per month in referral fees and is based on a custom SEO plan that grows website traffic and rankings over time.

How does a user-friendly website support SEO?

A user-friendly website is one of the key components of effective attorney SEO. Potential clients expect a clean and user-friendly experience when they visit your site. Include relevant keywords, keep the content fresh, and avoid duplicate content and outdated information. Make sure the content your clients need is easily accessible through FAQ pages or frequently asked questions pages. Your website should be optimized for Google’s search results, and the first step in effective attorney SEO marketing is getting clients to your pages.

Why should law firms use schema markup?

Implementing schema markup on your website is another important strategy. Schema markup is a microformat that Google uses to recognize your entity. This markup helps search engines understand the content of your website and can enrich your organic listing by providing unique callouts. A legal SEO firm website should include information such as these on its site. For local firms, the location of the firm is crucial to increasing SEO, making it easy for local searches to find you in the SERP.

FAQ

What is the most important element of attorney SEO?

The most important element is expert authority. Your website should include your biography and EAT signals so search engines and clients can recognize your qualifications, with content that is easy to read and mobile-friendly.

How long does attorney SEO take to show results?

Initial results may take months to manifest. A law firm that invests in SEO can generate an average of three to five times the amount of attorney referrals the website would otherwise receive and an average of $150,000 per month in referral fees.

What on-page features should a law firm website include for SEO?

A law firm website should include bio excerpts of staff, accessibility features, Google Maps embeds, reviews for each local office location, unique content for each location page, and schema markup to help search engines understand the content.