Tag: Local Business Marketing

Search Engine Optimization Vs Conversion Rate Optimization

Search engine optimization (SEO) is the practice of increasing website visitors by making sure it appears high on search engine results pages for a given keyword.

Search engines such as Google use a combination of algorithms to rank web pages based on various factors, including:

Keyword research

Keyword research is an integral component of search engine optimization (SEO), the process that helps webpages appear higher on Google search results. It involves uncovering phrases people use when looking for products or services within a particular niche. read more

Local Business Marketing Tips – Key Strategies for Local SEO

Local SEO myrtle beach means optimising your company’s online presence for free, or with paid, traffic from your local search engine listing. In plain English, local SEO is about making your website more appealing to a search engine’s user. So local search marketing has to do with optimizing your company website, including all of its pages, for specific search terms. It is also called local search marketing or local SEM. As well as on-site factors such as web design, keyword analysis and page optimisation, local SEM includes off-site factors such as advertising. read more